Spying on your competition should be a priority for every business. The information you learn about what they offer and how they offer it can help you learn ways to market your business. If you see the same advertising running for weeks or months on end. You can devise that this has been a successful advertising method. You may want to try doing a similar campaign.
If you do not look at your competition how can you even compete. You have only your own experiences to judge from. Spying on how your competition is easy today. Follow the articles on this site and learn how you can easily spy on your competitors.
Andrew gives you 3 great tips on why you need to do this, and start doing it now. You may not be spying, but you can bet your competitors are. They are learning from your efforts. Basically they are eating your lunch at your expense. Learn all you can about how to spy.
3 Reasons You Should Spy on Your Competition
When strategizing and contemplating your next business endeavor, it’s easy to think you know everything about your product or service. After all, you’ve probably been perfecting your venture for a substantial amount of time.
However, at some point, having enough resources or experience with your product will not be enough. Successful businesspeople understand not only their product but also the respective market as well. If you don’t understand your market and your competition, your venture is sunk before it’s even afloat.
One of the best ways to thoroughly understand your market is to take a look at your competition. By not spying, you are at a significant disadvantage. Here are three reasons it’s a good idea to spy on your competition.
1. It’ll help you prepare.
Without spying, it’s impossible to know what you’re up against — as a result, you can’t completely prepare. You might be able to make sure that everything you control is market-ready, but if you don’t know what your competition is doing, you could find yourself in a precarious situation.
In the world of AdWords, for instance, spying is imperative to ensuring that your ad stays in the most visible spot on the page. If you’re monitoring your competition’s actions, you’ll know right away when it’s time to respond in order to keep your ad visible. There could be a long delay in time before you realize what is going on, and that delay could be the difference between a success and a failure.
You can also track your competitor’s AdWords to see what happens after the initial click to gather even more data. You can spy on whether potential customers are taken right to the competitor’s website or to a landing page tailored to elicit more consumer interest in the product. If your spied-on sample size is big enough, it should be fairly simple to determine if something like that would be beneficial for your business, allowing you to truly prepare your product for launch.
2. It’s easy to do.
Don’t be discouraged from spying on your competition by assuming that it is daunting or resource intensive. By looking at your competition’s websites, social media posts and existing ad campaigns, you’ll be able to see what they’re doing — what works, what doesn’t work and what would work better with a different approach.
If spying still seems daunting, automated tools can further ease potential burdens by helping you gather and interpret enormous amounts of web data concerning your competitor quickly and accurately. For example, Mention lets you set up notifications for whenever your competitor’s name is mentioned anywhere on the web.
3. It would be wasteful to not spy.
Speaking of wasted resources, without spying on your competition it’s very easy to waste time trying to find your ideal market and your reach. Finding outlets that want to work with you and distribute your product is initially one of the most time-consuming and necessary elements of building your business. Therefore, it makes sense to spy on your competition so you can improve on their efforts, including what they’ve done regarding marketing and reach.
Just as an apprentice learns from a mentor, you can learn from what your competition is and isn’t doing so you can avoid pitfalls that have probably cost them a lot of time and money.