7 Common Marketing Mistakes To Erase

Mark with Shopify wrote about 7 common marketing mistakes and how to recognize them. Lack of focus and no clear call to action, are two of the main problems with online marketing and direct mail advertising.

You need to focus on one offer. Make a great “call to action” with a free report, checklist, video or something of value to your audience. Grab thier attention with a great headline.

Folks blindly see your ads and mail. If it doesn;t stand out and grab their attention, you are wasting their time and your money.

7 Common Marketing Mistakes To Erase

Here are 7 common marketing mistakes you need to avoid: 

1. Over Targeting

It’s important to recognize your target market and focus your marketing strategies towards them. Find out where you’re getting conversions and direct your energy to that audience.

2. Lack of Focus

There are new marketing techniques emerging each day that clever business owners can take advantage of. While diving into these new portals is definitely worth looking into, it’s  not necessarily beneficial to abandon or diminish your current methods to start over each time something new emerges. Stake your territory immediately so you own your business name as a username (now’s a good time to think about Pinterest & Google +), but keep your efforts on the back-burner until you’re sure the juice will be worth the squeeze.

3. Not Pulling Enough Data

Do you know which of your marketing efforts are converting customers? Can you track sales from Twitter, Facebook, Blog Posts, and LinkedIn? If you don’t utilize some sort of tracking system to confirm which methods work and which ones don’t, you’re wasting time and money.

4. No Clear Call To Action

When you’re putting together your marketing campaigns you want your potential clients to know what you’re selling and how to get it immediately. Without a clear call to action, your efforts are quickly wasted because the customers you catch in your net quickly swim away.

5. Missing Free Marketing Opportunities

Today there are tons of low cost marketing platforms (Twitter, Facebook, LinkedIn) that should be taken advantage of. Putting some thoughtful effort into social media will likely cut costs and widen your exposure.

6. Giving Up Too Easy

It can take some time to know if your marketing angle is working. If you give up too fast you will never know if you were on the right track, so stick with it for a while and never stop pulling data and optimizing.

7. Not Knowing When To Pivot

Sometimes you need to recognize when a marketing strategy is simply not working. Maybe you have misread your target market, or maybe your campaign is out-dated and stale. Sometimes you need to know when enough is enough.

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