Master the Art of Retail: See These Dos and Don’ts for Selling More

We love a quick list of tips to help you learn ways to sell. Rieva Lesonsky with smallbiztrends.com shares 10 quick tips on how to sell more.

These tips can work for online or offline types of business.

Two important lessons to learn are upselling and cross-selling. Both can dramatically improve your bottom line profits. The very best sales sites use these processes with every interaction they make with a customer.

Master the Art of Retail: See These Dos and Don’ts for Selling More

Upselling means selling a customer a more expensive version of the product they’re considering. For example, a women’s apparel store might sell a bargain-priced white cotton shirt for $19.99, a heavier-weight, better-quality white cotton shirt for $50, and a similar-styled silk shirt for $120.

Cross-selling means selling add-on purchases that complement the customer’s primary purchase. Examples include selling a customer a phone case to go with their new smartphone or a scarf to complement that white shirt.

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