PR is a great way to get free publicity for your business. Using it correctly can gain you valuable free advertising. You will spend time building your press kits and press releases. If done properly they can earn you valuable free press.
In some cases, you could not buy the kind of press you can achieve using public relations techniques. A story can be picked up with one media and shared with other types. The story can go viral all over the internet and other news media formats, radio, newspapers, blogs, and other internet news agencies.
This section is all about building your press kit and public relations department. All businesses should spend time building their PR kits. Either hire someone to do it or research the process and do it yourself.