Mail order is not dead, in fact it is still very much alive. With the onslaught of e-mail people now enjoy reading their mail. Even the junk mail still gets glanced over. Your mission is to make sure your mail gets opened and looked at.
Why Direct Mail Isn’t Dead (or even CLOSE…)
I get asked this all the time:
Does direct mail still work for small businesses?
It’s a fair question.
After all, when I started PostcardMania back in 1998, NO ONE was using the internet for business (or anything, really.)
With the internet in our back pockets today, you may wonder if direct mail even has a place in marketing your business anymore — since Google and Facebook seem to be everywhere.
Here’s the truth:
Direct mail is NOT dead.
In fact, even though it may seem old-school, direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email.
