Knowing who your target market is the first step in your marketing program. The better you can define your customer the easier it is
Direct Marketing
Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions
A long term customer is what we all strive to have many of. Learning how to cultivate this right from the start of your
Don’t Waste Time! 4 Steps to Targeting the Most Important 20% of Your Customers
The 80/20 rule holds true with almost every aspect of your life. When targeting your customers, focus on the top 20% of your current
6 Steps to a Successful Product Launch
Every successful product launch needs to have a formula. Sujan shares some important parts to every launch. The product or service you offer can
What GDPR means for businesses outside Europe
New rules take effect on May 25th for anyone doing business with customers in the UK. It may be the UK now, but more
Ten bootstrapping tips to help turn your idea into a reality Add to …
Testing your new business idea or marketing idea can be a costly process. Jonathan Long shares with us 10 ways to help test your
Bad Employees Are Bad for Business, but Average Ones Are Even Worse
Every business that hires staff will have one or two horror stories of a bad employee. The hidden issue is that your average employee
5 Easy Ways You Can Start Getting More Customers Right Now
A very detailed post on how to start getting customers immediately. Joy has a successful postcard business which allows her to use good current
5 Daily Steps for Succeeding at Anything
We all need some motivation from time to time. We like to sprinkle it in. Our friends at Entrepreneur provide 5 tips on how
Spring Cleaning Your Sales Process? Here are 4 Tips to Consider
We like this article by Al Davidson. With spring in the air, its time to clean up and freshen things up for the summer.