Michael Stelzner with socialmediaexaminer.com puts out some great information on using social media marketing. We enjoy sharing his posts.
Using emotion in your ads has always proven a great tactic. Anytime you can pull out some emotions with your ads you have a great chance to increase your customer involvement. Michael shares some great ideas on how to do this.
How to Create Ads That Move People to Action

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help?