Aashish Sharam shares 12 ideas on how you can market to B2B customers. Very details and well researched.
12 B2B Marketing Techniques for Lead Generation
61% of marketers say that generating quality business leads is their biggest challenge. This shows that all businesses need to spend a lot of energy to attract prospects. To make things a bit easier, it’s important to be clear about some simple but proven marketing tactics — these 12 techniques are essential if you want to know how to attract customers more effectively.