12 B2B Marketing Techniques for Lead Generation

Aashish Sharam shares 12 ideas on how you can market to B2B customers. Very details and well researched.

12 B2B Marketing Techniques for Lead Generation

61% of marketers say that generating quality business leads is their biggest challenge. This shows that all businesses need to spend a lot of energy to attract prospects. To make things a bit easier, it’s important to be clear about some simple but proven marketing tactics — these 12 techniques are essential if you want to know how to attract customers more effectively.

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