Direct mail is a proven method of finding new prospects, customer service, and follow-up. All businesses should use both direct mail and online marketing
Direct Marketing
13 Timeless Lessons from the Father of Advertising
There are some very great people that you can learn advertising from. David Ogilvy is one of those people. Beth Hayden shares some great
4 Ways to Reach the Senior Audience in 2020
The number of seniors in this world is growing fast. The baby boomer generation is just about all in the senior age group. A
The Secret to Getting Direct-Mail Prospects to Reply Immediately
Direct mail is still a proven method to advertise. Even the major online platforms use direct mail to help promote their brands. Facebook and
How to Create a Customer Experience that Gets People Talking
Customer service is taking a beating with online shopping. Orders missed late shipping and horrible return processes. Folks are just getting fed up with
16 Ways to Draw Foot Traffic to Your Brick-and-Mortar Store
Getting customers into your store is a challenge made worse with the internet and online shopping. Instead of worrying about how the internet is
How to Write a Killer Product Copy Without Being Too Wordy
Writing good sales copy for all your advertising is an important task. Learning copywriting skills will benefit your business in many ways. The article
5 ways to infuse emotion into your storytelling
Telling stories is the best way to sell. People love to feel emotions when buying anything. It is your job to entertain and inform
10 Types of Direct Marketing (+How to Get Started)
There are many options out there for you when marketing your business. Direct marketing, in its many forms, is one that will never disappear.
The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!
THe guys at Digital marketer are brilliant at online marketing. They believe the first step to selling is to define your customer in as