Using past customer stories to help sell your business is a proven strategy in all marketing plans. Testimonials or reviews is the first step.
Direct Marketing
Why You Should Work on Building Trust Instead of Traffic
Trust is the bedrock for your business. The more trust you and your customers can share, the better your relationship will be. All new
Tips For Producing Video Content At Scale
Video is so powerful as a marketing tool. Everyone loves to watch video in all its formats. Television, computer, IPads or their smartphone, we
4 simple direct mail strategies that can help with lead generation
Direct mail is a proven method of finding new prospects, customer service, and follow-up. All businesses should use both direct mail and online marketing
13 Timeless Lessons from the Father of Advertising
There are some very great people that you can learn advertising from. David Ogilvy is one of those people. Beth Hayden shares some great
4 Ways to Reach the Senior Audience in 2020
The number of seniors in this world is growing fast. The baby boomer generation is just about all in the senior age group. A
The Secret to Getting Direct-Mail Prospects to Reply Immediately
Direct mail is still a proven method to advertise. Even the major online platforms use direct mail to help promote their brands. Facebook and
How to Create a Customer Experience that Gets People Talking
Customer service is taking a beating with online shopping. Orders missed late shipping and horrible return processes. Folks are just getting fed up with
16 Ways to Draw Foot Traffic to Your Brick-and-Mortar Store
Getting customers into your store is a challenge made worse with the internet and online shopping. Instead of worrying about how the internet is
How to Write a Killer Product Copy Without Being Too Wordy
Writing good sales copy for all your advertising is an important task. Learning copywriting skills will benefit your business in many ways. The article