Finding sources of up-to-date online marketing information takes some dedicated effort. There are some great places to start your search.
Modicum shares these 6 ideas for helping your research.
The Six Best YouTube Channels For Marketers
Staying on top of marketing trends is essential. You already know that marketing conferences are a great way to stay connected to changes in the industry, but new changes are happening every day. You can turn to YouTube to keep yourself informed and inspired. We’ve compiled a list of the best YouTube channels to turn to for inspiration, marketing advice, and everything in between.
Illustration by Propoint designer Ryan D.
When You Want To Multi-Task
Hubspot is an all-around great resource for marketers, and their YouTube channel is just as helpful. Their videos cover everything from developing marketing plans to event planning, and you’ll even be able to find keynote videos from their conferences. This playlist is perfect for longer videos to play while multitasking.
In this video, Mike Troiano, CMO of Actifio, speaks about using brand positioning to tell a story that resonates with consumers and provides a collective emotional response.
When You Want To Be Inspired
TED talks are a popular favorite, and a go-to source for work-day inspiration. These videos cover everything from industry specifics and creativity, to productivity and positive inspiration for the work day.
Check Out: Seth Godin: How To Get Your Ideas Spread
In this video, marketing guru Seth Godin explains how to make your ideas stand out and grab attention amongst the ordinary.
When You Want Solid Advice
If you’re looking for a quick marketing guide that’s focused on results, Smart Passive Income is for you. Pat Flynn dishes out advice that has clearly worked. He even did a live case study, by starting a new blog, Food Truckr after finding a keyword with high search volume and low competition.
In this video, Flynn and guest Caleb Wojcik discuss the live streaming trend that Facebook and Twitter were so eager to adopt, and explain how to produce content for it.
When You Want A Play-By-Play
Like with Hubspot, you can also find keynotes from MOZ‘s marketing conference on their YouTube channel. But what really makes this channel shine is its collection of shorter how-to videos.Their Whiteboard Friday series, in particular, goes over common marketing problems and how to address them.
This Whiteboard Friday video discusses how to address some of the most irritating problems with SEO, and why they even exist.
When You Want To Catch Up On Trends
The Mindvalley Insights channel covers marketing, business, and tech strategies; and is a great source to keep up with marketing news and articles from influencers.Consider it your own, personal roundup of the trends you may have missed in the past week.
Check Out: Online Marketing Weekly #32
This episode of their Online Marketing Weekly series discusses landing page credibility, Apple News, and Bing adding social extensions to their ads.
When You Want To Hear More From Experts
Behind the Brand features interviews with business experts from innovative brands and companies, as well as their technical advice. This channel’s a great place to learn from the success of others.
In this clip, host Bryan Elliott discusses what to do when great ideas take longer than you expected to work.
These Marketing channels are informative and inspirational, giving you the opportunity to keep up with the latest marketing trends from the comfort of your desk.