Five reasons to use video for content marketing in 2020

Five reasons to use video for content marketing in 2020

By mediaupdate.co.za View Original

Video marketing has appeared on just about every trend forecast for the last decade.

(We’ve even been talking about video marketing since our inception in 2015 … ).

And while every year has been dubbed the ‘year of video marketing’, in 2020, if you don’t use video, you don’t even exist.

Not convinced? Just take a look at these stats:

In 2020, if you don’t use video, you don’t even exist.

So, now that those stats have you interested in video, let’s break down the five reasons you need to start using it as part of your content marketing in 2020.

Reason 1: Video improves your SEO rankings

It’s 2020, SEO (that’s search engine optimisation for those of you living under a rock) is at the top of everyone’s ‘to do’ lists. Did you know that utilising video content in your marketing efforts can help to improve your SEO rankings?

According to Comscore, adding a video to your website can increase the chances of featuring on the first page of a Google search by 53 times.

Including videos as part of your content marketing strategy can also increase your click-through rates, driving more traffic to your pages and lowering your bounce rates.

Reason 2: Video keeps your audience engaged

The reason why video has been such an important trend for the past few years is that it increases audience engagement. In fact, audiences are 10 times more likely to engage, embed, share and comment on video content than regular blog content.

Engagement is crucial for content marketing because it helps to grow audiences, encourages social sharing and creates a connection between the brand and consumers.

Before reading any text, 60% of web visitors watch a video if it is available, according to Business2Community. By simply clicking on your video and watching a bit — voila! — you have engagement!

Reason 3: Video offers high retention rates

Since it’s so easy for onlines audiences to click away from content, being able to retain them — and their interest — is vital!

Keeping readers interested in your written is no simple feat (trust us, we know all about it…). But BrainShark says that 65% of viewers watch more than ¾ of a video. That means that if you want to get your message across, video might be your best option.

Reason 4: Video creates stronger emotional connections with consumers

Video offers you audio and visual elements to evoke emotions in your audience. Great music, facial expressions and touching dialogue can all come into play at once.

But why does making an emotional connection with consumers matter? Simple. People remember brands that make them feel something.

And while an emotion-filled video won’t make you run out and buy a specific product immediately, it might come into play at a later stage. Evoking emotions keeps your brand in a consumer’s mind — and when they go out to purchase a product, they know that you exist.

Reason 5: Video offers increased conversion rates

When it comes to marketing (content or otherwise), nothing is more important than conversion rates. These rates show you how many people saw your marketing material and then actually took the action you wanted, like signed up or purchased an item.

So, the fact that 71% of marketers say video conversion rates are higher than other marketing content says it all. And, according to Neil Patel, viewers are 64 to 85% more likely to buy something after watching a product video.

If that’s not enough to convince you that video content is the way to go, nothing will!

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