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11 Steps To Generate Traffic With A Tight Marketing Budget
By Editors’ Picks Forbes View Original
Marketing is a science, and you need a solid strategy to make the most of your efforts. Many entrepreneurs and small businesses don’t have large enough marketing budgets to hire a team of professionals to handle their marketing, but you don’t need a big team to get results.
With a little extra time and a little planning, you can get results and build a marketing strategy that works. Below, a panel of Forbes Business Council members share some of the most important steps that entrepreneurs can take to generate traffic with a tight marketing budget.
1. Be Consistent And Visible On Social Media
It’s important to consistently post and be very visible on social media. Likes and comments are great vanity stats, but the truth is that prospects often contact you via private message, so being visible with thoughtful posts can be done on a limited- to no-budget program. – Tyler Martin, ThinkTyler Business Coaching & Consulting
2. Market In Person
Arm’s-length advertising is overlooked in our current social media-heavy environment. As a new entrepreneur with a tight budget, putting on sneakers and going door to door to market your new business is absolutely critical and also displays a level of care that can take you a long way. – Oscar Frazier, nDemand Consulting Services
3. Identify Available Free Resources
Understand which resources are available for free first—using your network on LinkedIn is free, sending an email is free (if from a personal account), etc. Then, I look at hiring or consulting with the right people; it saves me tons of time and money to hand it to people who will do it right the first time. – Monique Maridinian, Zii Technologies MORE FOR YOU
4. Start Out Hyperlocal With A Few Zip Codes
First and foremost, don’t try to be a national player right away. The best practice is to start out hyperlocal. As a new business owner, your marketing efforts and budget should be directed only to a few zip codes around you rather than the state or the entire country. A tight budget for an entire region can be quite formidable for three zip codes if properly planned and flawlessly executed. – Adam Povlitz, Anago Cleaning Systems
5. Build An Irresistible Landing Page
Build a landing page on your website with an irresistible lead magnet that solves the pain points of your ideal clients. Share the link as a free offer on social media channels (Facebook groups work wonders) that gather your ideal clients. Not only will you get traffic to your website, but you’ll also grow your email list as they download your lead magnet. – Heather Odendaal, WNORTH
6. Focus On Quality Versus Quantity Of Reach
Focus on quality of reach versus quantity of reach by tapping into vulnerability. We need to connect to the soul behind the business, to reach the ears of those who need to hear it. Thoughtful and vulnerable messaging can create more impact, action and advocacy when you focus on one powerful piece of content versus focusing on traditional mass marketing strategies. – Francesca Sipma, Francesca Sipma Inc
7. Leverage Your Entrepreneurial Network
Think small before you think big. Being on a tight budget makes you creative. Entrepreneurial networks can be more supportive than you may realize—make the most of this. You have a network at your disposal that will both support you and give you feedback in the same breath. – Taha Elraaid, Lamah Technologies
8. Start With Search Engine Optimization
Search engine optimization (SEO) is critical and often overlooked. Many guides exist for entrepreneurs to follow to evaluate the effectiveness of their website without needing to invest in outside counsel. Google Ads can also be incredibly effective, though it is expensive, so SEO is the best place to start. Once the groundwork has been laid, you can invest more as the business grows to further engage with your audience. – Muraly Srinarayanathas, Computek College
9. Use Content Marketing To Connect
Content marketing is one of the best ways to connect and engage with your audience. In a digital world, there are many opportunities you can explore. One piece of educational content about your industry or business can be leveraged in a number of ways. Create blog posts, a video or design an educational infographic, all of which can be shared on social media and your company’s ecosystem. – Jeremy Ostermiller, Edison Interactive
10. Collaborate With Other Individuals Or Brands
The easiest way, assuming you have relationships, is to collaborate with other individuals or brands who have an existing audience that is aligned with your customer base. Tapping into a built-in audience and adding value (whether it be educational content or entertainment or both) is not only highly effective in terms of targeted reach, but also cost-effective if you find a win-win collaboration. – Mitra Ahouraian , Ahouraian Law
11. Be A Guest Personality On Podcasts
Many personalities have launched podcasts. Some are in need of quality guests. If your expertise allows you to give valuable insights to the podcast and listeners, you may benefit from driving awareness for your brand. Your expertise will support them and your efforts. Seeking to add value to someone else in the process may lend traffic to your site by way of goodwill shown to others. – Paul L. Gunn, KUOG Corporation