Should You Start Building Traffic Or Optimize For Conversions First?

Its a little early to say “An age old saying” but it is quickly becoming one. Build traffic or convert the traffic you are getting better? Which should you work on first? A good questions that Jayson tries to answer.

Should You Start Building Traffic Or Optimize For Conversions First?

Author: Jayson DeMers, Contributor

There are two major ingredients you need to have a successful online business, or online platform for your business: traffic and conversions. Traffic refers to the number of people visiting your website, and “conversions” refer to any action that traffic could take that would result in revenue (or get them one step closer to revenue), such as purchasing a product, filling out a contact form, or even watching a video.

You’ll need both if you want to be successful. If you have lots of traffic, but a low conversion rate, you won’t be able to monetize the people that are coming to your site. If you have a high conversion rate, but low traffic, you may not be able to make enough money to justify your efforts.

Over the long term, then, you’ll need to spend time and money optimizing both these areas. But what if you’re just starting out, or what if your budget is severely limited? Of these two dimensions, which should you optimize first?

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